Student Project
Duration
Mar 12, 2024
after effects motion design project
This project explores how motion can bring a sense of personality and presence to a brand mark. I designed a handwritten-style logo animation that reveals itself in real time—capturing authenticity, creativity, and a human touch. The goal was to move beyond a static logo and create a moment that feels calm, crafted, and personal.
Many digital brands struggle to feel human when in motion. Static marks can seem distant, while complex animations can feel over‑designed. The challenge was to create something that felt organic and intentional—simple enough to adapt anywhere, yet expressive enough to feel alive
Concept & Rationale
The idea was centered around “drawn, not dropped.” Instead of appearing instantly, the logo unfolds naturally, as though drawn by hand. This motion reflects process and craft ideas forming and taking shape mirroring how creativity itself develops over time.
